Website audits that lead into research-backed redesigns
Isadora Agency, in business since 2009, audits and redesigns websites and products for mid-market and enterprise clients. Its analytics audits set up a client's dashboard so the data can guide navigation and content. For PowerSchool, a K-12 education technology company, Isadora opened with a website audit. Stakeholder interviews up to the CEO and a competitor review followed, and the new site moved from selling single products to a persona-based approach built around five distinct audiences. For NCCER, a construction education nonprofit, an exhaustive content audit and a competitive search analysis shaped the SEO and content strategy. The rebuilt information architecture addressed buried course and accreditation pages that had been generating over 200 customer service calls a day.
Covers
Analytics auditing, content audits, competitive benchmarking, user testing, information architecture, web design, CRO
Ideal client
Mid-market and enterprise websites audited for usability before a redesign, paired with UX design and web design
Notable clients
PowerSchool, NCCER, Texas State Technical College, Tilton School, Virco, APS Payroll
Recognition: Webby Awards Nominee 2022 (California HVIP website)










