Enterprise UI/UX design, multi-brand design systems and accessible product redesigns
Isadora Agency is a UX, product design and web development agency founded in 2009 that works with mid-market and enterprise clients. For Autotrader, whose brands include Kelley Blue Book and Dealer.com, Isadora built a multi-brand design system to replace a restrictive Material UI base with headless components. The team defined the token architecture in Figma variables, documented components in Storybook and tested them against WCAG 2.1 accessibility criteria, then handed off a production-ready system of 29 components, 1,503 variables and 58 documented guidelines. For California HVIP, a state-funded truck and bus voucher program administered by CALSTART, Isadora ran stakeholder workshops, gave dealers and purchasers separate journeys through a rebuilt information architecture, and redesigned the vehicle catalog and vendor directory. The new site meets AA accessibility guidelines and was a 2022 Webby nominee. Isadora's research practice combines user interviews, analytics audits, card sorting and moderated sessions with real users at the wireframe and high-fidelity stages.
Covers
UI/UX design, UX research and strategy, design systems, product design, accessibility, web development
Ideal client
Mid-market and enterprise organizations making products consistent across brands and teams, paired with UX research and design systems
Notable clients
Autotrader, California HVIP, Kelley Blue Book, News Corp, Brookfield Residential, Sunbit
Recognition: Webby Awards Nominee 2022 (California HVIP website); MUSE Creative Awards Gold 2023 (News Corp benefits video)













