Ecommerce UX research, UI/UX design and conversion rate optimization
Isadora Agency designs the parts of an online store where shoppers decide, from landing pages and product builders to the account tools they return to. For The Honest Company, it redesigned the diaper subscription landing page, the bundle builder and the subscription management tool. Research showed how much the brand's prints mattered to parents, so the builder puts the prints up front, and parents can now split sizes and mix diapers, overnights and training pants in one bundle. User testing validated the new flow. The case study reports a nearly 25% increase in Get Started clicks, a 75% drop in the landing page's exit and bounce rate and a 60% rise in subscription retention after seven months. For Razor USA, Isadora redesigned the path to purchase around retail partner listings, then built a modular, CMS-driven commerce platform; that case reports a 72% increase in traffic to retail partners and 31% more transactions. Its research toolkit includes analytics audits, journey mapping, card sorting and moderated usability tests.
Covers
UI/UX design, ecommerce design, UX research and strategy, product design, CRO, SEO
Ideal client
Mid-market and enterprise ecommerce experiences redesigned for easier buying and repeat purchases, paired with UX research and CRO
Notable clients
The Honest Company, Razor USA, Popcornopolis, UE by Logitech, Kelley Blue Book, Autotrader
Recognition: MUSE Creative Awards Gold 2023 (News Corp benefits video); AVA Digital Awards Platinum 2022 (News Corp benefits video)













