Experience design inside IBM Consulting, with engineering and AI teams
IBM iX is the experience design practice within IBM Consulting, spanning strategy, design, development and managed services through a global studio network. Its US work includes the app and website of a New York tennis championship, which IBM builds and runs each year with the event's digital team. Recent releases added a personalized live-updates home screen and a match chat assistant that answers fans' questions.
Covers
Experience design, product engineering, service design, customer experience
Ideal client
Large US enterprises redesigning customer apps and websites where design ships alongside cloud, data and AI engineering
Notable clients
MOL Group
Not the right fit when: You want a small design-only team; IBM iX work usually runs inside wider IBM Consulting programs.











